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Artist
Steenkamp, Jan-Benedict E.M
Author
Jan-Benedict E.M Steenkamp, Nirmalya Kumar
Book Title
Private Label Strategy: How to Meet the Store Brand Challenge
Date of Publication
20070213
Publication Name
Private Label Strategy: How to Meet the Store Brand Challenge
Publisher
Harvard Business Review Press
Release Title
Private Label Strategy: How to Meet the Store Brand Challenge
Title
Private Label Strategy: How to Meet the Store Brand Challenge